MKTG 692 - Entrepreneurial Marketing and Innovation

(3 units)

Prerequisites: MKTG 500.
This course examines the strategies and processes startups, large companies and entrepreneurial organizations use to ideate, evaluate, design, develop, and launch new products and services. The course covers the traditional new product development process in depth while also learning about the lean startup method of build-measure-learn feedback loop. The course focuses on marketing strategies for entrepreneurial businesses and marketing innovation process.

Letter grade only (A-F). Not repeatable for credit.