Sep 18, 2024  
2024-2025 Undergraduate and Graduate Catalog 
    
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2024-2025 Undergraduate and Graduate Catalog

HM 305 - What Happens in Vegas…Consumer Behavior and the Casino Gaming Industry

(3 units)

Prerequisites: GE Foundations.
Consumer behavior specific to casino and gaming destinations and environments. Gaming resort development and attractions influencing decision-making. Probability and odds in games, sports, and gambling. Sex, alcohol, tobacco, food, non-gaming amenities, regulations, marketing, addiction, surveillance, and house advantage are explored.

Letter grade only (A-F). Same course as CAFF 305.

General Education: Upper Division B - Scientific Inquiry and Quantitative Reasoning