|
Sep 07, 2024
|
|
|
|
2024-2025 Undergraduate and Graduate Catalog
|
MKTG 699 - Capstone Project (3 units)
Prerequisite: Graduate standing in the final 6 units of the program. A Capstone Project that requires students to integrate knowledge and technical skills learned throughout the program. Students will work in teams to develop a research project with a client company. Students will collect data, conduct analyses, and develop marketing recommendations for the client. A written project report and oral presentation are required. A grade of ‘B’ or better is required for successful completion.
Letter grade only (A-F).
|
|