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Sep 07, 2024
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2024-2025 Undergraduate and Graduate Catalog
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MKTG 628 - Seminar in Business-to-Business Marketing (3 units)
Prerequisite: MKTG 500 . Marketing activities that enable a supplier company to create, communicate, and deliver value to other companies, governments and/or institutional customers. Focus on the distinctive characteristics of the business market and examine the role of R&D, service management, sales management, channel management, customer relationship management and ethics, etc. in B2B decision-making.
Letter grade only (A-F).
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