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Sep 07, 2024
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2024-2025 Undergraduate and Graduate Catalog
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MKTG 600 - Seminar in Marketing Management (3 units)
Prerequisite: MKTG 500 or equivalent and MBA standing. Identifying and solving marketing problems. Advanced case analysis and discussion. Application of marketing principles and techniques including the use of information systems, databases, behavioral theories, financial analysis, and management techniques.
Letter grade only (A-F).
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