MKTG 481 - International Marketing in Selected Markets

(3 units)

Prerequisites: International Business majors, Marketing majors, International Business minors or Marketing minors only. International Business majors: MKTG 300 and I S 301. Marketing majors: MKTG 300 with grade of “C” or better and I S 301. International Business, or Marketing minors: MKTG 300. Freshmen excluded.
Taught as a special topics seminar. Depending upon the instructor, topics may include marketing within specific regions such as Asia or Europe, marketing in developing countries, or international aspects of the marketing mix such as global advertising and global retailing.

Letter grade only (A-F).