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Sep 07, 2024
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2024-2025 Undergraduate and Graduate Catalog
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MKTG 480 - International Marketing (3 units)
Prerequisites: International Business majors, Marketing majors, International Business minors, Entrepreneurship minors or Marketing minors only. International Business majors: MKTG 300 and I S 301 . Marketing majors: MKTG 300 with grade of “C” or better and I S 301 . International Business, Entrepreneurship, or Marketing minors: MKTG 300 . Freshmen excluded. The study of global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making in an international context. How to develop and present plans for exploiting global marketing opportunities.
Letter grade only (A-F).
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