MKTG 480 - International Marketing

(3 units)

Prerequisites: International Business majors, Marketing majors, International Business minors, Entrepreneurship minors or Marketing minors only. International Business majors: MKTG 300 and I S 301. Marketing majors: MKTG 300 with grade of “C” or better and I S 301. International Business, Entrepreneurship, or Marketing minors: MKTG 300. Freshmen excluded.
The study of global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making in an international context. How to develop and present plans for exploiting global marketing opportunities.

Letter grade only (A-F).