MKTG 475 - Marketing Analytics

(3 units)

Prerequisites: I S 301, I S 310, and MKTG 300 with grade of “C” or better. Marketing majors and/or Business Analytics Certificate only. Freshmen excluded.
Marketing Analytics is an application of data science to marketing decision problems. The course explores customer data analysis techniques and their theoretical foundations to help students acquire analytic skills that can be applied to real world marketing problems. The course also examines the ethical and technical issues related to data privacy.

Letter grade only (A-F).