MKTG 470 - Marketing Research

(3 units)

Prerequisites: STAT 118 or STAT 108 or I S 310 , MKTG 300 with grade of “C” or better, and I S 301. Marketing majors only. Freshmen excluded.
Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.

Letter grade only (A-F).