MKTG 350 - Introduction to Entrepreneurial Marketing

(3 units)

Prerequisite: MKTG majors, Pre-MKTG majors, MKTG minors and ENTR minors only. Freshmen excluded.
Marketing in an entrepreneurial context. Topics include venture opportunities, marketing strategies and marketing mix for a venture, new product/service development, marketing research for new business opportunities, business model creation and innovation, sales forecast and performance evaluation of a venture.

Letter grade only (A-F). Not open for students with credit in MKTG 355.