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Sep 07, 2024
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2024-2025 Undergraduate and Graduate Catalog
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MKTG 665 - Seminar in Marketing Research (3 units)
Prerequisites: MKTG 500 . The role of research in the solution of marketing problems. Research methods in collecting, analyzing, and interpreting information for business use. Survey and experimental approaches included. Case studies and/or class projects required.
Letter grade only (A-F).
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