| |
Nov 12, 2024
|
|
|
|
|
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 465 - Business To Business Marketing
(3 units)
Prerequisites: MKTG 300 , I S 301 .
Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business product/services and domestic/international marketing strategy. Emphasis on relationship management, supply chain and channel management, product/service innovation, brand equity, trade shows and personal selling.
Letter grade only (A-F).
|
|
