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Nov 12, 2024
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 405 - Green Marketing and Sustainability
Prerequisite: MKTG 300 , I S 301 .
Applying marketing principles to understand customers’ expectations about environmental and social impacts; environmentally-friendly product strategies; green branding; social marketing; cause-related marketing; the role of marketing in social innovation and entrepreneurship; eco-labeling; fair trade, organic, and environmental certifications.
Letter grade only (A-F).
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