MKTG 615 - Marketing Management

(3 units)

Prerequisites: Graduate business standing, basic Accounting, basic Finance, basic Statistics, Intermediate Microeconomics.
Decision process in marketing, functional areas and interaction with the total operations of the firm. Solving of practical, domestic and international, profit- and non-profit-oriented marketing problems. Sophisticated strategic and tactical, qualitative and quantitative case analysis, simulation, and discussion. Marketing principles and technologies.

Letter grade only (A-F).