Jun 27, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

HFHM 376 - Hospitality Marketing and Service Management

(3 units)

Prerequisites: HFHM 170 .
Application of marketing principles, methods and techniques to the hospitality service product. Components of customer service management, guest behavior, market research, promotion and marketing strategies are discussed.

Letter grade only (A-F). (Lecture-activity 3 hours) Fieldtrips and off-campus activities required.