Sep 29, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

HCA 353 - Marketing for Health Services Organizations

(3 units)

Prerequisites: Open to Health Care Administration majors only and a grade of “C” or better in ECON 101  or ECON 300 .
Prerequisite/Corequisite: HCA 300 .

Development of marketing strategies and analyses in a health care setting. Design of services to include pricing, communication, distribution channels, and client motivation and services.

Letter grade only (A-F)