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Sep 29, 2024
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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GBA 646 - Understanding the Social Lives of Brands (3 units)
Prerequisites: Graduate business standing, MKTG 615 . Brand-centered marketing course intending to develop an integrated understanding of brands as cultural products and their relationship to consumers in product usage contexts. Consideration of the relationship between brand usage contexts and brand equity.
Letter grade only (A-F).
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