| Marketing and Sustainability [ARCHIVED CATALOG] | 2018-2019 Undergraduate and Graduate Catalog
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Print this PageMKTG 667 - Marketing and Sustainability
(3 units)
Prerequisite: Graduate standing and consent of instructor.
Topics in sustainability and marketing. Integration of profit, environment and society into marketing decision-making. Analysis and development of sustainable business situations and alternatives. Learn to develop realistic and feasible sustainable marketing strategies.
Letter grade only (A-F).
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