MKTG 665 - Seminar in Marketing Research

(3 units)

Prerequisites: Graduate business standing, MKTG 500 , and I S 601 .
The role of research in the solution of marketing problems. Research methods in collecting, analyzing, and interpreting information for business use. Survey and experimental approaches included. Case studies and/or class projects required.

Letter grade only (A-F).

Print this page.Print this Page