| Seminar in Social and Digital Media Marketing [ARCHIVED CATALOG] | 2018-2019 Undergraduate and Graduate Catalog
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Print this PageMKTG 663 - Seminar in Social and Digital Media Marketing
(3 units)
Prerequisites: Graduate business standing, MKTG 500.
The role of social and digital media in marketing such as e-commerce, search optimization, mobile applications, online communication, and gaming. Digital analytics of business model, and future trends.
Letter grade only (A-F).
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