MKTG 690 - Marketing Strategies and Analytics for New Product

(3 units)

Prerequisite: MKTG 500, MKTG 675.
Marketing strategies and analytics for new product development and success. Topics include new product idea generation and concept testing, predictive analytics for new product success, new product differentiation and positioning, customer value creation methods, pricing, promoting and distributing new product, growth strategies of new product, imitation and innovation strategies, sales forecast and performance evaluation of a product/service.

Letter grade only (A-F).

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