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Linguistics General Education Category A must be completed prior to taking any upper division course except upper division language courses where students meet formal prerequisites and/or competency equivalent for advanced study.
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LING 562 - Second Language Testing and Assessment
(3 units)
Prerequisite: LING 325 or consent of the instructor.
Testing and assessment of second language learners, including both standardized tests and teacher- developed modes of assessment.
Letter grade only (A-F).
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LING 575 - Literacy and Linguistics
(3 units)
Prerequisite: Six units in linguistics or consent of instructor.
General introduction to field of literacy studies. Examines relationship between oral and written language, native language literacy and biliteracy acquisition, pedagogical practices and issues, and cognitive and sociocultural approaches to literacy development.
Letter grade only (A-F).
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LING 580 - Linguistic Field Methods
(3 units)
Prerequisite: LING 420 and LING 421 , or consent of instructor.
Introduction to linguistic field work with a native speaker of an unfamiliar non-European language. Phonetic transcription and investigation of phonological, morphological, and syntactic structures of the selected language within the context of linguistic universals.
Letter grade only (A-F). Same course as ANTH 570 . Not open for credit to students with credit in ANTH 570 . May be repeated for a maximum of 6 units with different topics in different semesters. May be taken more than once if the language under investigation differs.
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LING 590 - Selected Topics in Linguistics
(1‑3 units)
Prerequisite: Consent of instructor.
Advanced study of special topics of current interest and concern to students in linguistics and allied areas.
Letter grade only (A-F). May be repeated to a maximum of 6 units with different topics. Topics announced in the Schedule of Classes.
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LING 593 - Practicum in TESOL
(3 units)
Prerequisite: LING 486 .
Classroom experience in teaching English to speakers of other languages supplemented by reading, discussion and research. Students must be available to be assigned to regularly scheduled ESL classes five hours per week, as well as for meetings with the instructor.
Letter grade only (A-F).
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LING 595 - Qualitative Research Methods
(3 units)
Prerequisites: Advancement to candidacy for the M.A. in linguistics. LING 301 or equivalent.
Comprehensive introduction to theory, nature, and use of qualitative methods. Emphasis on identifying research problems, evaluating published research, developing research design, employing data collection techniques, analyzing data, presenting findings, and preparing research proposals.
Letter grade only (A-F).
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LING 596 - Quantitative Research Methods
(3 units)
Prerequisites: Advancement to candidacy for the M.A. in linguistics. LING 301 or equivalent.
Comprehensive introduction to theory, nature, and use of quantitative methods. Emphasis on identifying research problems, evaluating published research, developing research design, employing data collection techniques, using statistical analyses, presenting findings, and preparing research proposals.
Letter grade only (A-F). (Seminars, 2 hours; Laboratory, 2 hours)
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LING 597 - Directed Study in Linguistics
(1‑6 units)
Prerequisite: Consent of instructor and advisor.
Directed study on issues and topics in Linguistics. Not intended to replace available courses.
Both grading options. May be repeated to 6 units in different semesters.
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LING 610 - Historical Linguistics
(3 units)
Prerequisites: LING 420 and LING 421 , or consent of instructor.
Advanced study of language change, language families, and language relationships using the methods of comparative linguistics.
Letter grade only (A-F).
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LING 620 - Seminar in Syntactic Theory and Analysis
(3 units)
Prerequisite: LING 421 .
Theories and practices of selected views of syntax in contemporary linguistics. Topic may vary from semester to semester.
Letter grade only (A-F).
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LING 625 - Seminar in Phonetics and Phonology
(3 units)
Prerequisite: LING 420 .
Theory and practice of selected views of phonetics and phonology in contemporary linguistics.
Letter grade only (A-F). (Seminar 3 hours)
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LING 650 - Seminar in Bilingualism
(3 units)
Prerequisite: LING 329 or consent of instructor.
Advanced study of degrees of bilingualism and types of bilingual situations. Implications of bilingualism and bilingual social situations for linguistics and education.
Letter grade only (A-F).
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LING 697 - Directed Research
(1 unit)
Prerequisite: Advancement to candidacy for the M. A. in Linguistics.
Research in linguistics on a topic connected with the Comprehensive Project and Examination for the Master’s degree.
Letter grade only (A-F). May be repeated to a maximum of 3 units.
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LING 698 - Thesis
(1‑6 units)
Prerequisite: Consent of graduate committee.
Planning, preparation and completion of a thesis in linguistics.
Both grading options.
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Management |
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MGMT 300 - Principles of Management and Operations
(3 units)
Prerequisites: Business majors, Pre-Business majors, International Business minors, Entrepreneurship minors, SCM minors, Asian Studies, Construction Engineering Management, and Applied Mathematics. Freshmen excluded.
Recommended: I S 310 . Principles and theories of management, organization theory, planning and control techniques. Management of the overall organization and the production/operation systems of organizations.
Letter grade only (A-F).
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MGMT 326 - Management and Society
(3 units)
Prerequisites: Pre-MGMT majors and Management majors only. Freshmen excluded.
Issues of concern to business managers in dealing with the social environment. Business responsibility to stockholders, employees, customers, the government, and society. Issues including profits, consumerism, product safety, pollution, government regulation, and social accountability.
Letter grade only (A-F).
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MGMT 405 - International and Comparative Management
(3 units)
Prerequisites: MGMT 300 , CBA 300 , I S 301 and MGMT, HRM majors & International Business majors or MGMT 300 , CBA 300 and International Business minors. Freshmen excluded.
Functions of management in international business; comparative management studies, and the impact of the environment on management performance.
Letter grade only (A-F).
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MGMT 406 - International Business Policy
(3 units)
Prerequisites: MGMT 300 , CBA 300 , I S 301 and Management & International Business majors or MGMT 300 , CBA 300 and International Business minors. Freshmen excluded.
Developing multinational strategies and policies. International economics, economic development, international marketing, international finance, multinational planning, organization, and control. International transactions, economic and political integration, the competitiveness of countries, relations with host societies, and country studies.
Letter grade only (A-F). Case studies and research projects.
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MGMT 412 - Production Control
(3 units)
Prerequisites: I S 301 , MGMT 300 . Management, OSCM or Applied Mathematics majors only (MGMT 300 and SCM minors only). Freshman excluded.
Scheduling, controlling, and evaluating manufacturing activities at the shop-floor level. Shop order release, dispatching, priority control, queue management, and input/output monitoring using MRP II software. Job sequencing and scheduling, just-in-time production, Kanban control, and optimized-production-technology (OPT).Use of software and simulations.
Letter grade only (A-F).
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MGMT 413 - Managing Quality for Productivity
(3 units)
Prerequisites: MGMT 300 and I S 301 . Management, OSCM majors, CEM majors or Applied Mathematics majors only or (MGMT 300 and SCM minors only). Freshmen excluded.
Relationship between productivity and quality. Examination of the quality-assurance function, statistical quality control, and lot inspection. Relationship between productivity improvement, product quality, and manufacturing strategy.
Letter grade only (A-F).
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MGMT 421 - Entrepreneurship and New Venture Creation
(3 units)
Prerequisites:
I S 301 , MGMT 300 and COB majors, or MGMT 300 and Entrepreneurship minors only. Freshmen excluded.
Starting a new business. Being an entrepreneur in a free enterprise environment or an entrepreneur in an existing organization. Use of state-of-the-art theory to plan and evaluate business startups. Testing ideas with successful entrepreneurs and creating individual business plans.
Letter grade only (A-F).
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MGMT 425 - Business Strategy and Policy
(3 units)
Prerequisites: ACCT 320 or ACCT 202 , MGMT 300 , MKTG 300 , FIN 300 , I S 301 , plus completion of GE Foundation courses and at least one GE Explorations course. Completion of at least 60 units.
Integration and application of knowledge theories and techniques derived from the study of business disciplines. Use of the case method and business simulations to formulate business strategies and plans. Written reports required.
Letter grade only (A-F).
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MGMT 430 - Project Management
(3 units)
Prerequisites: MGMT 300 , I S 301 . Management and OSCM majors or (MGMT 300 and SCM minors only). Freshmen excluded.
Selection of project ideas and implementation of projects. Roles of team member and project manager. Project planning and organization. Budgeting, scheduling, monitoring and controlling, including computerized network models and project management software packages. Final project analysis and termination.
Letter grade only (A-F).
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MGMT 454 - Organization Theory
(3 units)
Prerequisites: I S 301 , MGMT 300 . Management and OSCM majors only. Freshmen excluded.
Design and adaptation of organizations. Development of tools for analysis and design. Exploration of organizational structure. The organization as a system of authority, a political system, and an information and coordination device. Cases and computer simulations.
Letter grade only (A-F).
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MGMT 455 - Managerial Decision Making Processes
(3 units)
Prerequisites: MGMT 300 , I S 301 . Management and OSCM majors only. Freshmen excluded.
Incorporates both quantitative and psychological aspects of decision making for management problems. Includes topics such as decision making with multiple objectives, decision tree, risk management, game theory, utility theory, prospect theory, simulation, and responses to performance feedback.
Letter grade only (A-F).
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MGMT 456 - Service Management
(3 units)
Prerequisites: MGMT 300 and I S 301 . Management and OSCM majors or (MGMT 300 and SCM minors) only. Freshmen Excluded.
Introduce the concepts of service, the role that services play in the economies, service strategies, service design and operation, and various quantitative models for service management and improvement.
Letter grade only (A-F).
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MGMT 459 - Sustainable Business Management
(3 units)
Prerequisite(s): MGMT 300 recommended, MGMT majors only.
Theories, principles and practices of sustainable business management, including development of sustainable business strategies, their accountability and implementation.
Letter grade only (A-F)
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MGMT 495 - Selected Topics in Management
(3 units)
Prerequisite: MGMT majors, HRM majors, SCM majors, ENTR minors or HRM Minors only. Freshmen excluded.
Current topics of interest in Management.
Letter grade only (A-F). May be repeated to a maximum of 6 units in different semesters. Topics announced in Schedule of Classes.
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MGMT 497 - Directed Studies in Management
(1‑3 units)
Prerequisite: MGMT and SCM majors only. Freshmen excluded. Consent of Department Chair.
Advanced individual projects, study, and research in Human Resource Management.
Letter grade only (A-F). May be repeated to a maximum of 3 units in the same semester.
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MGMT 500 - Business Policies, Operations and Organizations
(3 units)
Prerequisite: MBA majors only.
Theory and philosophies of administrative organizations systems, information systems, management functions, decision making, strategy and policy formulation, operations planning, and control systems.
Letter grade only (A-F).
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MGMT 541 - Industrial Logistics
(3 units)
Prerequisites: MBA standing only.
Systems analysis and synthesis of the general logistics system containing the marketing, production, and transportation activities. Definition of system components of outputs, activities and inputs. Specification and quantification of the major functional relationships interrelating these components.
Letter grade only (A-F).
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MGMT 542 - Seminar in Entrepreneurship and New Venture Creation
(3 units)
Prerequisites: MGMT 500 and MBA majors only.
Explores dimensions of new venture creation and growth. Covers basics of entrepreneurial processes. Teaches students skills in identifying opportunities, obtaining resources, managing and growing entrepreneurial organizations, and creating value for stakeholders. Students choose businesses and develop new venture plans.
Letter grade only (A-F).
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MGMT 543 - International Business Policy
(3 units)
Prerequisites: MGMT 500 and MBA majors only.
Current theory and principles of international business management pertaining to problems of formulating policy and developing strategies and tactics in the multinational corporation. Case studies, readings, logistic analysis and research report.
Letter grade only (A-F).
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MGMT 647 - Seminar in Strategic Management
(3 units)
Prerequisites: MGMT 500 and MBA majors only.
Analysis of planning and control systems in management. Use of case studies and problems.
Letter grade only (A-F).
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MGMT 695 - Selected Topics in Management
(3 units)
Prerequisite: Consent of department chair.
Current topics of interest in Management.
Letter grade only (A-F). May be repeated to a maximum of 6 units with different topics in different semesters.
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MGMT 697 - Directed Studies in Management
(1-3 units)
Prerequisites: Consent of department chair.
Advanced individual projects, study, and research in Management.
Letter grade only (A-F).
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Marketing |
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MKTG 300 - Principles of Marketing
(3 units)
Prerequisite: Exclude Freshmen.
The study of buyer behavior, marketing research, pricing, distribution, promotion, product strategies, and the influence of external factors. The roles of ethics, corporate social responsibility, and public policy that are intrinsic to marketing decision making in global environments are explored. Human Subject Pool participation required.
Letter grade only (A-F).
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MKTG 310 - Retail Concepts and Policies
(3 units)
Prerequisite: MKTG majors, Pre-MKTG majors, MKTG minors, and ENTR minors. Freshmen excluded.
Overview of the retail system. Retail decision making emphasized in relation to the constantly changing situation facing all purveyors of goods and services. Emphasis on retail management in the dual worlds of physical and virtual stores.
Letter grade only (A-F).
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MKTG 330 - Advertising and Promotion I
(3 units)
Prerequisite: MKTG majors, Pre-MKTG majors, MKTG minors and ENTR minors only. Freshmen excluded.
Principles and practices of advertising. Social and economic importance of advertising and its relation to modern business organization. Importance of an advertising plan, preparation of advertisements, copy and layout, media planning and application of information technology.
Letter grade only (A-F).
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MKTG 350 - Introduction to Entrepreneurial Marketing
(3 units)
Prerequisite: MKTG majors, Pre-MKTG majors, MKTG minors and ENTR minors only. Freshmen excluded.
Marketing in an entrepreneurial context. Topics include venture opportunities, marketing strategies and marketing mix for a venture, new product/service development, marketing research for new business opportunities, business model creation and innovation, sales forecast and performance evaluation of a venture.
Letter grade only (A-F).
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MKTG 405 - Green Marketing and Sustainability
(3 units)
Prerequisite: MKTG 300 , I S 301 and Marketing majors only or MKTG 300 and Marketing minors only. Freshmen Excluded.
Applying marketing principles to understand customers’ expectations about environmental and social impacts; environmentally-friendly product strategies; green branding; social marketing; cause-related marketing; the role of marketing in social innovation and entrepreneurship; eco-labeling; fair trade, organic, and environmental certifications.
Letter grade only (A-F).
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MKTG 410 - Services Marketing
(3 units)
Prerequisites: (I S 301 , MKTG 300 and Marketing majors) or (MKTG 300 or HCA 353 and Entrepreneurship or Marketing minors) Freshmen excluded.
Focus on strategic and managerial issues specific to marketing service products in industries with high service components. Services development and positioning, distribution, pricing, promotion, demand and process management, service quality and recovery.
Letter grade only (A-F).
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MKTG 420 - Sales Management
(3 units)
Prerequisites: MKTG 300 , I S 301 and Marketing majors or MKTG 300 and Marketing minors. Freshmen excluded.
Management of a sales force: organizing and deploying a sales force, developing effective sales training programs, designing motivation and compensation plans, asserting effective leadership and evaluating sales force performance. Sales analysis, forecasting techniques, account and territory management, and negotiations.
Letter grade only (A-F).
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MKTG 430 - Advertising and Promotion II
(3 units)
Prerequisites: I S 301 , MKTG 300 , MKTG 330 and Marketing majors only or MKTG 300 , MKTG 330 and Entrepreneurship or Marketing minors only. Freshmen excluded.
Development and management of the promotional mix. Promotional strategies: setting objectives of integrated marketing communication (IMC), formulating a creative strategy and designing a set of creative tactics. Budgeting, allocation of promotional resources. Integration of promotional strategies into the marketing mix. Creation of an IMC plan and pitch for a client.
Letter grade only (A-F).
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MKTG 437 - Digital Marketing and Media
(3 units)
Prerequisites: (MKTG 300 , I S 301 and Marketing majors) or (MKTG 300 or HCA 353 and Marketing minors) Freshmen excluded.
The role of digital media (e.g., e-commerce, social media, search optimization, mobile applications, online video, gaming) in consumer behavior and implications for marketing strategies. Digital marketing metrics, analysis of online business models, and future trends in digital marketing also discussed.
Letter grade only (A-F).
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MKTG 450 - Professional Selling
(3 units)
Prerequisite: MKTG 300 ; I S 301
Principles and practical skills of professional selling, analysis tools for sales profession, sales roles in organization and the ingredients to succeed in professional sales, customer-oriented selling approach.
Letter grade only (A-F).
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MKTG 465 - Business To Business Marketing
(3 units)
Prerequisites: (MKTG 300 , I S 301 and Marketing majors) or (MKTG 300 or HCA 353 and Entrepreneurship or Marketing minors) Freshmen excluded.
Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business product/services and domestic/international marketing strategy. Emphasis on relationship management, supply chain and channel management, product/service innovation, brand equity, trade shows and personal selling.
Letter grade only (A-F).
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MKTG 470 - Marketing Research
(3 units)
Prerequisites: STAT 118, MKTG 300 and I S 301 . MKTG majors only. Freshmen excluded.
Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.
Letter grade only (A-F).
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MKTG 475 - Marketing Analytics
(3 units)
Prerequisites: I S 301 , I S 310 , and MKTG 300 . MKTG majors and/or Business Analytics Certificate only. Freshmen excluded.
Marketing Analytics is an application of data science to marketing decision problems. The course explores customer data analysis techniques and their theoretical foundations to help students acquire analytic skills that can be applied to real world marketing problems. The course also examines the ethical and technical issues related to data privacy.
Letter grade only (A-F).
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MKTG 480 - International Marketing
(3 units)
Prerequisites: International Business or Marketing majors: MKTG 300 and I S 301 . International Business, Entrepreneurship, or Marketing minors: MKTG 300 . Freshmen excluded.
The study of global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making in an international context. How to develop and present plans for exploiting global marketing opportunities.
Letter grade only (A-F).
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MKTG 481 - International Marketing in Selected Markets
(3 units)
Prerequisites: MKTG 300 , I S 301 and Marketing or International Business majors only or MKTG 300 and Marketing or International Business minors only. Freshmen excluded.
Taught as a special topics seminar. Depending upon the instructor, topics may include marketing within specific regions such as Asia or Europe, marketing in developing countries, or international aspects of the marketing mix such as global advertising and global retailing.
Letter grade only (A-F).
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MKTG 490 - Consumer Behavior
(3 units)
Prerequisites: (MKTG 300 , I S 301 and Marketing majors only) OR (MKTG 300 or HCA 353 and Entrepreneurship or Marketing minors only). Freshmen excluded.
Using concepts from the social sciences to understand and predict consumer behavior in a marketing context. Seeks understanding of how marketing tactics may influence consumers’ choices, beliefs, and attitudes about products and services both in profit and nonprofit contexts.
Letter grade only (A-F).
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MKTG 492 - New Products/New Services
(3 units)
Prerequisites: (MKTG 300 , I S 301 and Marketing majors only) or (MKTG 300 or HCA 353 and Entrepreneurship or Marketing minors only) Freshmen excluded.
New product and new service development process from idea generation to launch; diffusion of innovation and sales forecast of new product; market entry strategy; branding of new product; business plan for new product/service.
Letter grade only (A-F).
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MKTG 494 - Marketing Management
(3 units)
Prerequisite(s): MKTG 300 , MKTG 470 , I S 301 and Senior Marketing majors.
Strategies and techniques in marketing management. Application of prior material from marketing curriculum to problems and cases. Emphasis on problem identification, evaluation of alternatives, and developing recommendations.
Letter grade only (A-F).
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MKTG 495 - Selected Topics in Marketing
(3 units)
Prerequisites: Consent of department chair.
Current topics of interest in Marketing.
Letter grade only (A-F). May be repeated to a maximum of 6 units with different topics in different semesters.
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MKTG 497 - Directed Studies in Marketing
(1‑3 units)
Prerequisites: Consent of department chair.
Advanced individual projects, study, and research in Marketing.
Letter grade only (A-F).
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MKTG 500 - Marketing Concepts
(3 units)
Prerequisite: MBA majors only.
Overview of the decision process in marketing. Consideration of functional areas and their interaction with the total operations of the firm. Introduction to the development of marketing strategy and planning.
Letter grade only (A-F).
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MKTG 600 - Seminar in Marketing Management
(3 units)
Prerequisite: MKTG 500 or equivalent and MBA standing.
Identifying and solving marketing problems. Advanced case analysis and discussion. Application of marketing principles and techniques including the use of information systems, databases, behavioral theories, financial analysis, and management techniques.
Letter grade only (A-F).
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MKTG 628 - Seminar in Business-to-Business Marketing
(3 units)
Prerequisite: MKTG 500 .
Marketing activities that enable a supplier company to create, communicate, and deliver value to other companies, governments and/or institutional customers. Focus on the distinctive characteristics of the business market and examine the role of R&D, service management, sales management, channel management, customer relationship management and ethics, etc. in B2B decision-making.
Letter grade only (A-F).
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MKTG 630 - Branding and Integrated Marketing Communications
(3 units)
Prerequisite: MKTG 500.
Brands represent the intangible asset that define the success of many companies. In this class, you will learn about how integrated marketing communications and how it can be used to communicate and build a brand. Class focuses on introducing the student to available marketing communications tools such as advertising and sales promotion and offers students the framework for brand building whether it involves the use of advertising or any other promotional tool.
Letter grade only (A-F).
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MKTG 661 - Seminar in Marketing Management
(3 units)
Prerequisites: MKTG 500 .
Identifying and solving marketing problems. Advance case analysis and discussion. Application of fundamentals of marketing using tools such as quantitative analyses, behavioral theories, financial analyses, and management strategies.
Letter grade only (A-F).
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MKTG 662 - Pricing Analytics and Strategy
(3 units)
Prerequisites: MKTG 500 .
Effective pricing management is one of the most important business strategies that affect a company’s profitability. This course explores what factors influence customers’ willingness to pay and price perceptions, and how to make optimal pricing decision for new and existing products.
Letter grade only (A-F).
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MKTG 663 - Seminar in Social and Digital Media Marketing
(3 units)
Prerequisites: MKTG 500.
The role of social and digital media in marketing such as e-commerce, search optimization, mobile applications, online communication, and gaming. Digital analytics of business model, and future trends.
Letter grade only (A-F).
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MKTG 664 - Qualitative Marketing Research Analytics
(3 units)
Prerequisite: MKTG 500 , MKTG 665
Learning to design, collect, and analyze qualitative marketing research data the purposes of cultivating an organization’s understanding of its market. Class focuses on introducing the student to several techniques of qualitative data collection and prepares each student how to use each of these techniques in the most effective way to understand an organization’s customers and how they relate to the organization, its offerings, and activities.
Letter grade only (A-F).
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MKTG 665 - Seminar in Marketing Research
(3 units)
Prerequisites: MKTG 500 .
The role of research in the solution of marketing problems. Research methods in collecting, analyzing, and interpreting information for business use. Survey and experimental approaches included. Case studies and/or class projects required.
Letter grade only (A-F).
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MKTG 666 - Seminar in International Marketing
(3 units)
Prerequisites: MKTG 500 .
The study of global marketing theory and practice. Analysis of cultural foundations, foreign entry, local marketing, and global marketing management. Emphasis on cross-cultural differences in consumer behavior, importance of emerging markets, and public policy issues.
Letter grade only (A-F).
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MKTG 667 - Marketing and Sustainability
(3 units)
Prerequisite: MKTG 500 .
Topics in sustainability and marketing. Integration of profit, environment and society into marketing decision-making. Analysis and development of sustainable business situations and alternatives. Learn to develop realistic and feasible sustainable marketing strategies.
Letter grade only (A-F).
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MKTG 668 - Seminar in Consumer Behavior
(3 units)
Prerequisites: MKTG 500 .
Topics in the behavioral sciences as they apply to marketing. Application of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of marketing strategy.
Letter grade only (A-F).
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MKTG 675 - Seminar in Marketing Analytics
(3 units)
Prerequisite: MKTG 500 .
Marketing Analytics is a scientific approach that connects customer data and competitive information to drive strategic decision making in modern enterprises. The course explores customer data analysis techniques and their theoretical foundations that are applied to real world business problems. The ethical implications related to collecting and utilizing customer data are examined.
Letter grade only (A-F).
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MKTG 677 - Advanced Marketing Analytics
(3 units)
Prerequisite: MKTG 500.
Advanced Marketing Analytics is the analysis of large and a variety of data to uncover customer preferences, market trends, and other useful business insights. The analytical findings can be used for effective marketing communication, better customer relationship management, and improved ROI (return on investment) of marketing activities, which ultimately leads to competitive advantages.
Letter grade only (A-F).
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MKTG 680 - Social and Digital Media Analytics
(3 units)
Prerequisite(s): MKTG 500.
Students will learn how to analyze a variety of customer data available on multiple digital media outlets, especially popular social media platforms to uncover customer preferences, market trends, and other useful business insights. The analytical findings contribute to better decision making on marketing strategies, such as effective marketing communication, enhanced customer relationship management, and improved return on marketing investment. Privacy and other ethical issues in analyzing and using digital/social media data are integrated into the course.
Letter grade only (A-F).
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MKTG 690 - Marketing Strategies and Analytics for New Product
(3 units)
Prerequisite: MKTG 500
Marketing strategies and analytics for new product development and success. Topics include new product idea generation and concept testing, predictive analytics for new product success, new product differentiation and positioning, customer value creation methods, pricing, promoting and distributing new product, growth strategies of new product, imitation and innovation strategies, sales forecast and performance evaluation of a product/service.
Letter grade only (A-F).
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MKTG 692 - Entrepreneurial Marketing and Innovation
(3 units)
Prerequisites: MKTG 500 .
This course examines the strategies and processes startups, large companies and entrepreneurial organizations use to ideate, evaluate, design, develop, and launch new products and services. The course covers the traditional new product development process in depth while also learning about the lean startup method of build-measure-learn feedback loop. The course focuses on marketing strategies for entrepreneurial businesses and marketing innovation process.
Letter grade only (A-F). Not repeatable for credit.
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MKTG 695 - Selected Topics in Marketing
(3 units)
Prerequisites: Consent of department chair.
Current topics of interest in Marketing.
Letter grade only (A-F). May be repeated to a maximum of 6 units with different topics in different semesters.
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MKTG 697 - Directed Studies in Marketing
(1-3 units)
Prerequisites: Consent of department chair.
Advanced individual projects, study, and research in Marketing.
Letter grade only (A-F).
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MKTG 699 - Capstone Project
(3 units)
Prerequisite: Graduate standing in the final 6 units of the program.
A Capstone Project that requires students to integrate knowledge and technical skills learned throughout the program. Students will work in teams to develop a research project with a client company. Students will collect data, conduct analyses, and develop marketing recommendations for the client. A written project report and oral presentation are required. A grade of ‘B’ or better is required for successful completion.
Letter grade only (A-F).
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Mathematics and Statistics |
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MATH 92A - Foundations for Essential Algebra A
(1 unit)
Corequisite: MATH 112A .
Topics and skills that support student success in MATH 112A . Students required to enroll in this co-requisite course must remain enrolled in both courses for the semester. Students will not be permitted to withdraw from one of the courses (either MATH 112A or MATH 92) and not the other.
Credit/ No-Credit option (Activity 2 hours). May be repeated to a maximum of 2 units in different semesters.
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MATH 92B - Foundations for Essential Algebra B
(1 unit)
Prerequisite: MATH 112A .
Corequisite: MATH 112B .
Topics and skills that support student success in MATH 112B .
Credit / No Credit only. (Activity 2 hours). May be repeated to a maximum of 2 units in different semesters.
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MATH 94 - Foundations for Quantitative Reasoning
(1 unit)
Corequisite: MATH 104
Topics and skills that support student success in MATH 104 . This course is designed as a co-requisite course and should only be taken with MATH 104 . Students required to enroll in this co-requisite course must remain enrolled in both courses for the semester. Students will not be permitted to withdraw from one of the courses (either MATH 94 or MATH 104 ) and not the other.
Credit/No Credit. (Activity 2 hours). May be repeated to a maximum of 2 units in different semesters.
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MATH 95 - Foundations for Business Calculus
(1 unit)
Corequisite: MATH 115 .
Topics and skills that support student success in MATH 115. This course is designed as a co-requisite course and should only be taken with MATH 115. Students required to enroll in this co-requisite course must remain enrolled in both courses for the semester. Students will not be permitted to withdraw from one of the courses (either MATH 95 or MATH 115) and not the other.
Credit/ No-Credit option (Activity 2 hours). May be repeated to a maximum of 2 units in different semesters.
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MATH 103 - Mathematical Ideas
(3 units)
Prerequisite: MAPB 7 or MAPB 11 .
Surveys variety of concepts in undergraduate mathematics. Includes elementary logic, numeration systems, rational and real numbers, modular number systems, elementary combinatorics, probability and statistics, using real world examples.
Both grading options. (Lecture 3 hrs.) Not open for credit to students with credit in any MATH or MTED course numbered greater than 103, or the equivalent.
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MATH 104 - The Power of Mathematics
(3 units)
Prerequisite/Corequisite: Appropriate CSU Multiple Measures Placement or concurrent enrollment in MATH 94 .
Topics that demonstrate the power and art of mathematical thinking. Development of quantitative and financial literacy; number sense and computational skills; mathematical habits of mind; communication skills across various mathematical forms; and ability to analyze realistic problems with mathematical tools.
Letter grade only (A-F). (Lecture 2 hours, activity 2 hours).
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MATH 109 - Modeling with Algebra
(3 units)
Prerequisite: MAPB 7 or MAPB 11 .
Data, functions, domain, range, representations of functions (verbal, numerical, graphical, algebraic), visualizing functions (increasing, decreasing, maximum, minimum, concave up, concave down). Linear functions, rate of change, slope, modeling data, systems of linear equations, linear inequalities. Exponentials, logs, growth decay, semi log plots for modeling.
Both grading options. (Lecture 3 hrs.) Not open for credit to students with credit in any MATH or MTED course numbered greater than 103, or the equivalent.
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MATH 111 - Precalculus Trigonometry
(3 units)
Prerequisites: A grade of “C” or better in MATH 112A or appropriate CSULB Algebra and Calculus Placement.
Trigonometric functions and applications. Arithmetic and graphical representation of complex numbers, polar form, DeMoivre’s Theorem.
Both grading options. (Lecture 3 hrs.) Not open for credit to students with credit in MATH 122 .
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MATH 112A - Essential Algebra A
(3 units)
Prerequisite: Appropriate CSU Multiple Measures placement or concurrent enrollment in MATH 92A . MATH 92A is a co-requisite course for students in need of additional support for MATH 112A.
Recognize, relate, describe, manipulate and apply functions and equations that are linear, piecewise, quadratic and polynomial. Communicate quantitative ideas both orally and in writing.
Letter grade only (A-F). (2 hours lecture; 2 hours activity). Not open for credit for students with credit in MATH 113 , MATH 115 , MATH 119A , or MATH 122 .
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MATH 112B - Essential Algebra B
(3 units)
Prerequisite: A grade of “C” or better in MATH 112A or equivalent.
Recognize, relate, describe, manipulate and apply functions and equations that are polynomial, rational, exponential, and logarithmic. Communicate quantitative ideas both orally and in writing.
Letter grade only (A-F). (2 hours lecture; 2 hours activity). Not open for credit for students with credit in MATH 113 ,MATH 115 , MATH 119A , or MATH 122 .
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MATH 113 - Precalculus Algebra
(3 units)
Prerequisites: Appropriate CSULB Algebra and Calculus Placement.
Equations, inequalities. Functions, their graphs, inverses, transformations. Polynomial, rational functions, theory of equations. Exponential, logarithmic functions, modeling. Systems of equations, matrices, determinants. Sequences, series.
Both grading options. (Lecture 3 hrs.) Not open for credit to students with credit in MATH 115 , MATH 119A , or MATH 122 .
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MATH 115 - Calculus for Business
(3 units)
Prerequisite(s): Appropriate CSULB Algebra and Calculus Placement or a grade of “C” or better in MATH 112A.
Functions, derivatives, optimization problems, graphs, partial derivatives. Applications to business and economics. Emphasis on problem-solving techniques.
Both grading options. (Lecture 2 hrs., Activity 2 hrs) Not open for credit to students with credit in MATH 119A or MATH 122.
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MATH 115Z - Calculus for Business
(3 units)
Prerequisites: MAPB 11 or 12.
Functions, derivatives, optimization problems, graphs, partial derivatives. Lagrange multipliers, intergration of functions of one variable. Applications to business and economics. Emphasis on problem-solving techniques.
Both grading options. (Seminar 3 hours.) Only students with contracts through SB 1440 (the STAR Act) may enroll in this class.
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MATH 119A - Survey of Calculus I
(3 units)
Prerequisites: A grade of “C” or better in MATH 112B or MATH 113 , or appropriate CSULB Algebra and Calculus Placement.
Functions, limits and continuity, differentiation and integration of functions of one variable including exponential, logarithmic, and trigonometric functions. Graphing, optimization, parametric equations, integration by substitution and by parts, numerical integration. Applications to the life sciences. Emphasis on problem solving.
Both grading options. (Lecture 3 hrs.) Not open for credit to students with credit in MATH 122 .
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MATH 119B - Survey of Calculus II
(3 units)
Prerequisite: A grade of “C” or better in MATH 119A or MATH 122 .
Functions of several variables, partial derivatives, optimization. First order differential equations, second order linear homogeneous differential equations, systems of differential equations. Probability, random variables, difference equations. Introduces matrices, Gaussian elimination, determinants. Life science applications. Emphasis on problem solving.
Both grading options. (Lecture 3 hrs.) Not open for credit to students with credit in MATH 123 or MATH 224 .
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MATH 122 - Calculus I
(4 units)
Prerequisite: A grade of “C” or better in MATH 111 and either MATH 112B or MATH 113 , or appropriate CSULB Algebra and Calculus Placement.
Continuous functions. Derivatives and applications including graphing, related rates, and optimization. Transcendental functions. L’Hospital’s Rule. Antiderivatives. Definite integrals. Area under a curve.
Both grading options. (Lecture 3 hrs., problem session 2 hrs.)
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MATH 123 - Calculus II
(4 units)
Prerequisite: A grade of “C” or better in MATH 122 .
Applications of the integral. Techniques of integration. Infinite series including convergence tests and Taylor series. Parametric equations. Polar coordinates. Introduces differential equations.
Both grading options. (Lecture 3 hrs., problem session 2 hrs.) Not open for credit to students with credit in MATH 222.
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MATH 224 - Calculus III
(4 units)
Prerequisite: A grade of “C” or better in MATH 123 or 222.
Vectors and three-dimensional analytic geometry. Partial derivatives and Lagrange multipliers. Multiple integrals. Vector calculus, line and surface integrals. Green’s Theorem, Stokes’ Theorem, and the Divergence Theorem.
Both grading options. (Lecture 3 hrs., problem session 2 hrs.)
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MATH 233 - Fundamental Concepts for Advanced Mathematics
(3 units)
Prerequisite: MATH 123 with a grade of “C” or better.
Fundamentals of logic and set theory, counting principles, functions and relations, induction and recursion, introduction to probability, elementary number theory, congruences. Introduces writing proofs.
Both grading options. (Lecture 3 hrs.)
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MATH 247 - Introduction to Linear Algebra
(3 units)
Prerequisite: MATH 123 .
Matrix algebra, solution of systems of equations, determinants, vector spaces including function spaces, inner product spaces, linear transformations, eigenvalues, eigenvectors, quadratic forms, and applications. Emphasis on computational methods.
Both grading options. (Lecture 3 hrs.)
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MATH 249 - Linear Algebra and Differential Equations
(3 units)
Prerequisite: MATH 123 with a grade of “C” or better. A course in computer programming is required with a grade of “C” or better.
Elementary linear algebra and ordinary differential equations (ODEs): first and second order linear differential equations, linear systems of ODEs, phase portraits, graphical and numerical methods for differential equations. Matrix algebra, systems of linear equations, linear independence, determinants, eigenvalues and eigenvectors, Fourier and Laplace transforms. Implementation of algorithms in Matlab.
Letter grade only (A-F) (Lecture 2 hours, laboratory/problem session 3 hours).
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MATH 297 - Directed Study
(1-6 units)
Prerequisite: Consent of instructor.
For students who wish to undertake special study, at the lower division level, which is not a part of any regular course, under the direction of a faculty member. Individual investigation, studies or surveys of selected problems.
Both grading options.
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MATH 303 - Reflections in Space and Time
(3 units)
Prerequisites: GE Foundation requirements, at least one GE Exploration course, upper-division standing.
An experimentally-driven investigation of the mathematical nature of symmetry and patterns. Considers the pervasive appearance and deep significance of symmetry and patterns in art and science.
Both grading options. (Lecture 3 hrs.)
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MATH 304 - The Art of Mathematics
(3 units)
Prerequisites: Completion of GE Foundation requirement; at least one GE Explorations course; Completion of 60 units.
Survey of mathematical ideas across time and cultures. Exploration of the nature of mathematics, mathematical thought, the work of mathematicians, and the relationship between culture and mathematics. Topics may include number, shape, relationships, data, measurement, and change.
Letter Grade Only (A-F). Not repeatable for credit.
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